Simon Appleby to teach a new short course at Kingston University

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Simon ApplebyBookswarm’s Simon Appleby is expanding his teaching portfolio with a new short course at Kingston University, London. As part of its new range of short courses, delegates can now sign up for a five-day course, Developing an App Publishing Programme. Simon will be teaching in conjunction with Kjell Eldor, who is Digital Publishing Manager at Blackwell’s new digital development office in ‘Tech City’, Shoreditch, and Anna Faherty, who is Senior Lecturer on the Kingston University MA Publishing course, and also runs her own content development and digital publishing consultancy.

Digital is all around us, it is already the default option for many, and publishers need to understand all the opportunities that come with developing an app publishing programme.

On this course, you will learn about the differences in platforms and immerse yourself in how to create apps that will stand out and speak to your target audience – on all the latest tablets and smartphones. At the end of the course, you will have built your own prototype functioning app, as well as worked through the associated business planning tasks, equipping you with all the essential ‘know-how’ to get you ahead in the world of digital publishing.

After attending the course, delegates will be able to:

  • Identify the benefits and challenges associated with app products and services, in the context of different publishing sectors.
  • Define precise and effective requirements and specifications for digital products.
  • Build a functioning prototype app, implement user testing methodologies and apply iterative development processes to deliver a market-ready product.
  • Develop appropriate strategies for positioning your app in the marketplace.
  • Establish and maintain successful working relationships with external suppliers and partners.
  • Create effective post-launch enhancement programmes

The first running of the course will be 9 – 13 June 2014. Get more information and book

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Meet Bookswarm at the London Book Fair

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London-Book-Fair-294x300It’s less than a month until the 2014 London Book Fair, the last time it will be held at Earls Court, and we will be walking the halls, taking the pulse of the book trade and meeting with clients, collaborators and friends. Are we the only people who will miss coming out of Earls Court tube station, crossing the road and walking up the steps of this iconic building in the spring?

If you’re going to the Fair and you would like to meet Bookswarm to discuss any project requirements you may have, it would be fantastic to talk to you – just drop us a line.

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Presenting to the Publishing Scotland Conference

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Publishing Scotland Conference 2014 at the Grand Central Hotel, Glasgow
07970 268 944

Earlier this week Bookswarm’s Simon Appleby presented to an audience of over 100 Scottish publishers on the subject of Effective Digital Marketing for Independent Publishers at the Publishing Scotland Conference, held in conjunction with the Bookseller’s Association. In a well-received 35-minute talk he showed a rapid-fire succession of affordable digital campaigning ideas using a range of available tools; he also looked at some of the features of successful author and publisher websites, and discussed the value of HTML 5 to presenting long-form content digitally, which should be of great interest to publishers.

Here are some highlights from the Twitter coverage:

You can download Simon’s presentation in PowerPoint format (.pptx) – but please note as it contains lots of images and some videos it’s 109MB and may take a little while to download.

The conference also featured keynotes from Jamie Byng and Stephen page, breakout sessions for publishers and booksellers, market data and analysis, a panel chaired by Bookseller editor Philip Jones and much more.

Photo credit: Sandy Young Photography